Luxury Brand Partners
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Overview

Luxury Brand Partners, in collaboration with American Salon Magazine, is hosting the first-ever Social Media and Digital Conference targeted at the Salon Industry. On October 21 and 22, Idealogue: The Social Media Sessions will bring together the leading minds and influencers in social media, featuring a series of engaging panel discussions and TED-style talks.

The two day event will showcase a keynote speech and intimate Q&A session with New York Times best-selling author, social media personality, entrepreneur, and host of the #AskGaryVeeShow, Gary Vaynerchuk – @garyvee.

Panels

American Salon Social: Social Content Creators Panel:

Matt Beck

Matt Beck

@freesaloneducation – Founder of FreeSalonEducation.com and FSEsocial.com, a multi-channel online community dedicated to the growth of hair stylists and salon owners.

Cassandra McGlaughlin

Cassandra McGlaughlin

@cassandraplatinum – Salon Director of Platinum Salon Tampa, and master of color services from rose gold to steely blue.

Philip Ring

Philip Ring

@phildoeshair – Educator, Phoenix-based hairstylist, passionate about health, and creator of the Pixel Project hair art tutorials.

American Salon Social: Insta(gram) Success Panel:

Jenny Strebe

Jenny Strebe

@theconfessionsofahairstylist – Educator, Author and the go-to for hair how-to’s on social media as ‘The Confessions of a Hairstylist.’ 

Carlos Ramos

Carlos Ramos

@sugarskulls – Los-Angeles-based men’s stylist and creator of Hairjam at the Sugar Skulls Loft, an interactive educational platform to learn technique and business skills.

Ricardo Santiago

Ricardo Santiago

@stylistricardosantiago – Master stylist, barber, and colorist out of Orlando’s Studio 1 salon.

American Salon Social: Viral Panel:

Andrew Kozak

Andrew Kozak

@andrewdoeshair – Changing the way that the average man understands styling his hair, through @adhbrand and @adhbook, a completely online 173-page book about experiences, trends, and building a business.

Shelley Gregory

Shelley Gregory

@shelleygregoryhair – Style master and colorist at Atelier Las Vegas whose gorgeous candy-colored “unicorn hair” drove her rise to Instagram fame.

Larisa Love

Larisa Love

@larisadoll – Independent hairstylist, studio owner, and CosmoProf brand ambassador, aiming to reinvent her clients’ hair identities, one strand at a time.

Speakers

Gary Vaynerchuk

Opening Keynote

Gary Vaynerchuk

@garyvee – New York Times’s best-selling author, social media personality, entrepreneur & host of the #askgaryvee show.

Gordon Miller

Social Content, Insta(gram) Success, and Viral

Gordon Miller

@gordnm  @american_salon – Gordon Miller is American Salon’s Publisher & Vice President of Integrated Media and admitted social media geek.

Riawna Capri and Nikki Lee

Friendship & Fearlessness

Riawna Capri and Nikki Lee

@riawnacapri @nikkilee901 @ninezeroone @beautycoach_com– Celebrity stylists and co–founders of NineZeroOne Salon, The Beauty Coach and BCTV, a subscription education service.

Alexis Thurston

Learning Out Loud

Alexis Thurston

@alexisbutterflyloft – Vice President of Pulp Riot color line, Butterfly Circus, Butterfly Loft salon, and Ubungalows luxury salon suites.

KL Christoffersen

#DontBeARealLifeReginaGeorge

KL Christoffersen

@mermicornhair – Owner of Cheeky Strut salon and creator of #FluidHairPainting.

Randy Taylor and Gerard Scarpaci

Weapon of Mass Gratitude

Randy Taylor and Gerard Scarpaci

@hairbrained_official – Co-founders of Hairbrained (Hb), the leading social community for beauty professionals.

Frankie Greek

How to Use Snapchat to Build a Brand

Frankie Greek

@wtf.rankie – Frankie Greek (known to Snapchat as @wtfrankie) is a Snapchat influencer, journalist and social media specialist. You’ve seen her hosting takeovers for brands like The Shorty Awards, Thrillist, Fox, Fuse TV and The Times Square Alliance.

Harry (Bee) Bernstein

The Beauty of Telling It All

Harry (Bee) Bernstein

@harrybeeenyc – Social media personality. Founder of digital agency and Snapchat Creative Partner, The 88.

Pope The Barber

Get Comfortable with Being Uncomfortable

Pope The Barber

@popethebarber – Barber, educator, owner of VTCN Barbershop and up-and-coming marketing maven.

Mark Bustos

Be Awesome to Somebody

Mark Bustos

@markbustos – HairArtist, Humanitarian and Founder of #BeAwesomeToSomebody, a powerful movement that leverages social to promote giving back.

Nina Kovner

Social: It’s Not Just for the Cool Kids

Nina Kovner

@passionsquared – Founder of Passion Squared, a company dedicated to helping creative small business owners and artists discover and live their purpose and empower their businesses via social + digital web.

Beca Alexander

The Power of Social Influence

Beca Alexander

@becaalexander – President, Editor-in-Chief, and Co-Founder of Socialyte Collective, the influencer casting agency.

Patricia Nikole

Social Media Overthrow

Patricia Nikole

@paintedhair – Social media star, educator, and owner of Sacramento’s PaintedHair Studio.

DARNELL HOLLOWAY

Director of Local Business Outreach at Yelp

DARNELL HOLLOWAY

Director of Local Business Outreach at Yelp, Darnell Holloway.

Event Details

DATES: Friday, October 21 – Saturday, October 22, 2016

LOCATION: NYC

VENUE: Canoe Studios 601 W 26th St #1465, New York, NY 10001 (between 11th and 12th Avenues)

PRICING:
• Bring A Friend Rate: $550 per ticket when purchasing 2 or more (e.g. 2 tickets for $1100, 3 tickets for $1650)
• Single Attendee Rate: $880

AGENDA:

Friday, October 21

1:00 – 2:00PM: Registration

2:00PM: Welcome – Tev Finger / @tevfinger

2:10PM: Opening Keynote – Gary Vaynerchuk / @garyvee

3:30PM: Break

3:50PM: Social: It’s Not Just for The Cool Kids – Nina Kovner / @passionsquared

4:15PM: #WeaponOfMassGratitude: Change How You Use Social Media – Gerard Scarpaci / @hairbrained_offcial

4:35PM: Learning Out Loud – Alexis Thurston / @alexisbutterflyloft

4:55PM: American Salon Social Panel: Social Content Creators – Matt Beck / @freesaloneducation – Cassandra McGlaughlin / @cassandraplatinum – Philip Ring / @phildoeshair – Moderated by Gordon Miller / @gordnm

5:45PM: Break

6:00PM: #Be Awesome to Somebody – Mark Bustos / @markbustos

6:20PM: EmpowHERment Project – Lyndsey Bardnell / @hey_ellbee

6:30PM – 7:30PM: Drinks & Hors d’Oeuvres

Saturday, October 22

9:00AM: Breakfast

10:00AM: Opening Remarks

10:10AM: The Power of Social Influence – Beca Alexander / @becaalexander

10:30AM: American Salon Social Panel: Viral – Heather Chapman / @heatherchapmanhair – Larisa Love / @larisadoll – Andrew Kozak / @andrewdoeshair – Moderated by Gordon Miller / @gordnm

11:15AM: How to Use Snapchat to Build a Brand – Frankie Greek / @wtf.rankie

11:35PM: Break

12:00PM: The Beauty of Telling the Whole Story – Harry “Bee” Bernstein / @harrybeeenyc

12:20PM: Reputation Building on Yelp – Genna Gold / Yelp

12:40PM: Lunch

1:50PM: Get Comfortable with Being Uncomfortable – Pope the Barber / @popethebarber

2:10PM: American Salon Social Panel: Insta(gram) Success – Jenny Strebe / @theconfessionsofahairstylist – Carlos Ramos / @sugarskulls – Ricardo Santiago / @stylistricardosantiago  – Moderated by Gordon Miller / @gordnm

2:55PM: Break

3:15PM: Social Media Overthrow – Patricia Nikole / @paintedhair

3:35PM: #DontBeARealLifeReginaGeorge – KL Christoffersen / @mermicornhair

3:55PM: Friendship & Fearlessness – Riawna Capri and Nikki Lee / @ninezeroone @riawnacapri @nikkilee901

4:15PM: Closing Remarks

4:30PM: Event Ends

 

Tickets

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